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Okay, this is just fucking genius. We all know Trent is some kinda weird superhuman, but he’s doing some things here that I’ve never seen from anyone before.
NIN is currently on tour in Europe — well, a couple of nights ago at the Lisbon, Portugal show, a flash drive was found in one of the stalls with a new song off of the new album, called My Violent Heart. There were some images imbedded into the file, that relate to a website called iamtryingtobelieve.com, which, strangely enough, can be found as highlighted letters on the back of one of the tour shirts. This website is about a drug created by the government to stop terrorism, when in reality it’s used to control the population.
Also, on another one of the t-shirts is a hidden phone number — 310-295-1040 — and it plays a message with a clip from another song off of the album, Survivalism.
There is a forum discussion on one of the nin boards attempting to compile all of this information. Apparently there’s a lot of hidden information, on the websites, in the message, and on that flash drive. How cool is this shit?
I mean, I’ve heard of concept albums, but nothing like this — using every available media, including getting the file-sharing community involved, to produce an amazing word-of-mouth experience, and all to generate interest in a new album. It’s fuckin’ genius!
EDIT: The files are available on Demonoid, and the lyrics are pretty amazing — “You cannot stop us all”. This is awesome!
Okay, this is just fucking genius. We all know Trent is some kinda weird superhuman, but he’s doing some things here that I’ve never seen from anyone before.
NIN is currently on tour in Europe — well, a couple of nights ago at the Lisbon, Portugal show, a flash drive was found in one of the stalls with a new song off of the new album, called My Violent Heart. There were some images imbedded into the file, that relate to a website called iamtryingtobelieve.com, which, strangely enough, can be found as highlighted letters on the back of one of the tour shirts. This website is about a drug created by the government to stop terrorism, when in reality it’s used to control the population.
Also, on another one of the t-shirts is a hidden phone number — 310-295-1040 — and it plays a message with a clip from another song off of the album, Survivalism.
There is a forum discussion on one of the nin boards attempting to compile all of this information. Apparently there’s a lot of hidden information, on the websites, in the message, and on that flash drive. How cool is this shit?
I mean, I’ve heard of concept albums, but nothing like this — using every available media, including getting the file-sharing community involved, to produce an amazing word-of-mouth experience, and all to generate interest in a new album. It’s fuckin’ genius!
EDIT: The files are available on Demonoid, and the lyrics are pretty amazing — “You cannot stop us all”. This is awesome!.
Its great when any artist doesn’t insult the intelligence of their audience…..in this case he is counting on that intelligence…nice!
…speaking of which…I love it when you guys do the fart and poo jokes!
Its great when any artist doesn’t insult the intelligence of their audience…..in this case he is counting on that intelligence…nice!
…speaking of which…I love it when you guys do the fart and poo jokes!
Okay. I’m learning a lot — this is considered an ARG (Alternate Reality Game), which has been very successful in marketing. Apparently, there have been hundreds of these types of games — the show Lost did one last year, and really addicted me, so maybe that’s why I’ve been so intrigued by this.
I still can’t believe he’s using the file-sharing community to his advantage, though. That’s just smart.
Oh, and Bing: Burrt.
Okay. I’m learning a lot — this is considered an ARG (Alternate Reality Game), which has been very successful in marketing. Apparently, there have been hundreds of these types of games — the show Lost did one last year, and really addicted me, so maybe that’s why I’ve been so intrigued by this.
I still can’t believe he’s using the file-sharing community to his advantage, though. That’s just smart.
Oh, and Bing: Burrt.
I remember hearing about ARGs a few years ago. They seem neat. The most popular one I can think of was what they did with — Was it Halo 1 or Halo 2?? — anyways, I’m thinking of when they flashed http://www.ilovebees.com. ARGs kind of remind me of The Cacophony Society, who Chuck Palahniuk (author of Fight Club) is member of. The whole Project Mayhem thing was loosely based off the Cacophony Society.
I almost forgot to say, yeah, that’s kick ass. Hey Rob, where’d you find all this out? EDIT: Yeah, so I think I just answered my own question. Nevermind.
I remember hearing about ARGs a few years ago. They seem neat. The most popular one I can think of was what they did with — Was it Halo 1 or Halo 2?? — anyways, I’m thinking of when they flashed http://www.ilovebees.com. ARGs kind of remind me of The Cacophony Society, who Chuck Palahniuk (author of Fight Club) is member of. The whole Project Mayhem thing was loosely based off the Cacophony Society.
I almost forgot to say, yeah, that’s kick ass. Hey Rob, where’d you find all this out? EDIT: Yeah, so I think I just answered my own question. Nevermind.
I urge you all, if you haven’t already, check out the forum discussions I mentioned above. They just found another leaked song, which brings the total to three songs leaked via usb flash drive at the concerts, along with the first single released to radio. I love the three leaked songs, the radio single, not so much.
But yeah, not only leaked, but Trent approved. Awesome shit!
I urge you all, if you haven’t already, check out the forum discussions I mentioned above. They just found another leaked song, which brings the total to three songs leaked via usb flash drive at the concerts, along with the first single released to radio. I love the three leaked songs, the radio single, not so much.
But yeah, not only leaked, but Trent approved. Awesome shit!
I forgot to mention — I guess I should join the nin fan club. If you’re a club member, you get special access to shit when he’s in town. Tonight, at the Manchester, UK show, the Spiral members went into this room with pizza. Then Trent comes out and says, “Look — soundchecks are boring. Here, listen to this.” And he let them listen to the whole album. Talk about fucking cool!
They say it’s like listening to a soundtrack to a movie you haven’t seen yet. Trent’s got some large shit up his sleeve.
I forgot to mention — I guess I should join the nin fan club. If you’re a club member, you get special access to shit when he’s in town. Tonight, at the Manchester, UK show, the Spiral members went into this room with pizza. Then Trent comes out and says, “Look — soundchecks are boring. Here, listen to this.” And he let them listen to the whole album. Talk about fucking cool!
They say it’s like listening to a soundtrack to a movie you haven’t seen yet. Trent’s got some large shit up his sleeve.
You can now listen to the album in its entirety at yearzero.nin.com. Just amazing — groundbreaking sounds, even for nin.
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